Widi is synonymous with high quality treatments for any type of hair. Specializing in wavy, curly, frizzy and afro hair.

Founded in March 2009, they began serving the main salons in Rio and then throughout Brazil with professional lines. In 2016 they arrived in consumers' homes with the line of home care products aimed at all types of hair: curly, straight, straightened or colored. After all, all beauty is important.

More than 80 products online and manufactured internally. In their portfolio you can find a range of treatments for all segments, whether professional, semi-professional or for daily use at home, all with strong visual appeal and surprising features, such as soft fragrances, unique textures and exclusive results.

THE PURPOSE OF THE BRAND IS TO SHOW ALL CUSTOMERS THAT ELEGANCE AND BEAUTY ARE A PERFECT COMBINATION WHEN IT COMES TO TREATING HAIR”

They are passionate about what they do and are always looking for new things. It is with this in mind that, after a long period of research, they have opened their own development and manufacturing centre, ensuring innovation and the highest quality of our products.

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